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<\/figure>\n<\/div>\n\n\nSir Bob Jones\u00a0says that \u201cvirtually no one under 30 has so much as held a newspaper, let alone read one\u201d. Do you remember when the last time you read a printed magazine or a newspaper was?\u00a0<\/p>\n\n\n\n
\u201cThere was a time when we lapped up North and South\u2019s articles about a bearded Waimate potter or Metro\u2019s infantile scuttlebutt, trivia, and restaurant rating rubbish. Those days are over, and so too with the Listener\u2019s journalism, which offered the same fare now provided by daily newspapers in the absence of news. These are still hanging on, but not for much longer\u201d, asserts Sir Jones.<\/p>\n\n\n\n
According to\u00a0News Corp Australia, more than a hundred Australian newspapers are in a massive shift to digital. When the pandemic hit the economy in April 2020, the media suspended sixty papers. Chief Executive Paul Murphy said they were still waiting for clarity from the company on how much editorial staff will be affected by these changes across the News Corp network.<\/p>\n\n\n
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<\/figure>\n<\/div>\n\n\nWhile digitalization seems logical today, a significant number of employees will lose their jobs. Big changes in the history of printed media leave journalists and readers devastated. <\/p>\n\n\n\n
Look at our local \u201cLedger\u201d which used to have 100 plus working in the newsroom now less than 15. And has stopped Saturday’s printed newspaper altogether. Now the parent company of the Ledger is selling the offices to build housing. Your local paper will not even be printed in Polk County anymore.<\/p>\n\n\n\n
While the internet is overloaded with information, every new digital publication must build a strategy to win a piece of the market and readers\u2019 attention. As digital media is divided into several categories such as publishing, podcasts, live streaming, film & TV, etc., it takes more time and effort to understand which ones work best for the target audience. Working with digital media versus printed publications is different in terms of advertising and business potential. <\/p>\n\n\n\n
\u201cTwo decades have passed since newspapers launched websites, and yet here we are. Big city papers have gone under, thousands of journalists have lost their jobs, and the idea that digital news will eventually become a decent business feels like a rumor. The reality is this: No app, no streamlined website, no \u201cvertical integration,\u201d no social network, no algorithm, no Apple, no Apple Newsstand, no paywall, no soft paywall, no targeted ad, no mobile-first strategy has come close to matching the success of print in revenue or readership. And the most crucial assumption publishers have made about readers, particularly millennials\u2014that they prefer the immediacy of digital\u2014now seems questionable, too\u201d, the special report<\/a> stated in 2016.<\/p>\n\n\n\n However, the pandemic might cause a full stop in the press\u2019s existence globally. <\/p>\n\n\n\n \u201cCoronavirus is destroying newsprint newspapers across Britain, delivering the coup de grace to businesses that were already in the process of dying. <\/p>\n\n\n\n Local and regional newspaper publishers have found it economically unsustainable to go on producing papers. In response, they have suspended the publication of scores of titles and placed hundreds of journalists on paid leave. \u201cFurloughs\u201d have become part of the new pandemic lexicon,\u201d seen in one of the Guardian\u2019s latest updates on the topic.<\/p>\n\n\n\n There is a significant drop-off in advertisers and widespread closure of retail stores. The 355-year newsprint history of Great Britain might be unfortunately over too. Publishers, most probably, will not recover from the contagion.\u00a0<\/p>\n\n\n\n On the contrary, the number of eyeballs online issues gained during these uncertain times increased dramatically. For instance, \u201ctraffic to the Financial Times website has grown 250 percent year-on-year over the past month as coverage of the coronavirus crisis has broken new records for the daily title\u201d, as recently reported in PressGazette<\/a>. <\/p>\n\n\n\n Levels of information consumption and engagement on the internet boomed during the past few months. <\/p>\n\n\n\n