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<\/figure>\n<\/div>\n\n\nIn celebration of National Mustard Day on August 5, the candy brand has partnered with French\u2019s to make its first-ever mustard-flavored skittle. A press release describes the candies as having a \u201ctangy mustard flavor\u201d combined with the candy\u2019s \u201ciconic chewy texture\u201d doused in a yellow coloring.<\/p>\n\n\n\n
Don\u2019t expect it to see it on store shelves \u2013 near the mustard or the candy aisle. People brave enough to try the new flavor can do that at French\u2019s \u201cMustard Mobile\u201d that\u2019s stopping in three US cities, including Atlanta on July 31, Washington on August 2 and New York on August 5. (There\u2019s a website<\/a> for exact time and locations.) Fans can also enter an online sweepstakes for a chance to win a package.<\/p>\n\n\n\n Food brands often debut wacky and sometimes gross flavors in hopes that their concoctions go viral on social media. It\u2019s a way to give sales a temporary boost and generate positive media coverage.<\/p>\n\n\n\n Such food marketing stunts have been growing in frequency, if not always popularity. Last year brought us hot-dog-flavored popsicles and Velvetta martinis<\/a>.<\/p>\n\n\n\n \u201cSkittles is always looking to inspire moments of everyday happiness and deliver unexpected ways for fans to experience the brand,\u201d Ro Cheng, Mars\u2019 marketing director, said in a statement.<\/p>\n\n\n\n The Mars-owned candy frequently comes out with limited-edition flavors, however they\u2019re usually sweet and sour. In 2020, the candy briefly ditched its iconic rainbow packaging and candy colors to celebrate the LGBTQ+ community <\/a>with artist-designed pride packages.<\/p>\n\n\n\n For French\u2019s, owned by McCormick & Company<\/a>, the Skittles partnership is the latest in a series of stunts for the holiday. Last year, French\u2019s sold a mustard-flavored donut in New York<\/a>. And in 2019, it sold a yellow mustard-flavored ice cream<\/a> that aimed to bring together \u201ctwo all-American classics, ice cream and mustard.\u201d<\/p>\n\n\n\n