{"id":42045,"date":"2024-02-14T14:04:23","date_gmt":"2024-02-14T19:04:23","guid":{"rendered":"https:\/\/lakelandgazette.info\/news\/?p=42045"},"modified":"2024-02-14T14:04:31","modified_gmt":"2024-02-14T19:04:31","slug":"andrews-coffee-on-the-road-to-brewing-success","status":"publish","type":"post","link":"https:\/\/lakelandgazette.info\/news\/2024\/02\/14\/andrews-coffee-on-the-road-to-brewing-success\/","title":{"rendered":"Andrew\u2019s Coffee: On the road to brewing success"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Anna Bialkowski FSC The Southern<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"187\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" src=\"https:\/\/i0.wp.com\/lakelandgazette.info\/news\/wp-content\/uploads\/2024\/02\/download-3-1.jpeg?resize=270%2C187&#038;ssl=1\" alt=\"\" class=\"wp-image-42046\" style=\"width:504px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Lakeland\u2019s alternative drive-through coffee shop has recently undergone some monumental changes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Jan. 24, the Instagram of what used to be happyfastdelicious released a post saying, \u201cSo, happyfastdelicious is closing tomorrow\u2026kind of.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taking place in the form of a rebrand, happyfastdelicious closed its operations and reopened as Andrew\u2019s Coffee. Through a series of posts via Instagram, Andrew\u2019s Coffee had quite the hard launch, posting what happyfastdelicious did wrong and what Andrew\u2019s Coffee has changed, such as 75% of the drinks being under $5 and having an in-person drive-through, rather than just accepting orders exclusively through the app.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is certainly a comedic element to this rebrand, as shown through the graphic saying that Andrew\u2019s Coffee will \u201chopefully make money\u201d and the shop owner, Andrew Nesi, dressing up as a banana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">happyfastdelicious was a buzz for Florida Southern students over the past few months. With the store opening in March 2023, it was peculiar to see this alternative drive-through-only shop make its way from the West Coast to Lakeland.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"753\" height=\"1000\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" src=\"https:\/\/i0.wp.com\/lakelandgazette.info\/news\/wp-content\/uploads\/2024\/02\/o.jpg?resize=753%2C1000&#038;ssl=1\" alt=\"\" class=\"wp-image-42047\" srcset=\"https:\/\/i0.wp.com\/lakelandgazette.info\/news\/wp-content\/uploads\/2024\/02\/o.jpg?w=753&amp;ssl=1 753w, https:\/\/i0.wp.com\/lakelandgazette.info\/news\/wp-content\/uploads\/2024\/02\/o.jpg?resize=226%2C300&amp;ssl=1 226w\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The funky drink flavors with silly names, bubbly seltzers, and a drive-through option were sure to throw happyfastdelicious onto the road to success.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This past fall, they partnered with several of the Greek organizations on campus for a fundraising competition. This was to help promote not only their brand but to also to give Greek organizations on campus more exposure. Delta Delta Delta, the chapter with the most purchases of their created drink, received over $1000 towards their philanthropic efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless of this partnership, happyfastdelicious was still dwindling in relevancy and profits; something was missing. The time came to make a change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Store manager Katie LeCapitaine and Nesi dove into this process to investigate what tweaks could make their store shine again. Recognizing three significant drawbacks\u2013 one-time buyers, espresso roasts, and prices\u2013 LeCapitaine explained that \u201cwe felt like a different coffee shop,\u201d and that they might as well dive deeper and make more minor adjustments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the time more non-coffee options were added, the freezie recipe improved, and the chocolate sauce was perfected, happyfastdelicious was an emblem of the past, and Andrew\u2019s Coffee was born.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These changes revitalized the interest among Lakelanders. In only two days of reopening, the store was running low on how much coffee they had \u2013 Andrew had ordered twice as much as they would normally need.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" src=\"https:\/\/i0.wp.com\/lakelandgazette.info\/news\/wp-content\/uploads\/2024\/02\/andrews-coffee-anna-1024x768-1.jpeg?resize=1024%2C768&#038;ssl=1\" alt=\"\" class=\"wp-image-42048\" srcset=\"https:\/\/i0.wp.com\/lakelandgazette.info\/news\/wp-content\/uploads\/2024\/02\/andrews-coffee-anna-1024x768-1.jpeg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lakelandgazette.info\/news\/wp-content\/uploads\/2024\/02\/andrews-coffee-anna-1024x768-1.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/lakelandgazette.info\/news\/wp-content\/uploads\/2024\/02\/andrews-coffee-anna-1024x768-1.jpeg?resize=768%2C576&amp;ssl=1 768w\" \/><figcaption class=\"wp-element-caption\">Bialkowski purchasing a cold brew with sweet cold foam from LeCapitaine. | Photo by Emma Lauren Poole<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve tripled the amount of orders we do in a day,\u201d barista and FSC senior Lily Brewster said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inside of the shop, the environment inspires creative experientiality.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are small enough that we can easily do fun, creative, wild ideas,\u201d LeCapitaine said.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The menu is by no means a fixed medium; the baristas are an integral part of developing unique drinks. Brewster explains that Andrew\u2019s Coffee encourages creative liberty between customers and the barista.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAndrew\u2019s Coffee is so unique because it offers the opportunity for customization on every single menu item\u2026my biggest recommendation is to come through the drive-through, share a few things that you like in your coffee, and let the baristas do the rest,\u201d Brewster said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeCapitaine explained that baristas are always coming up with new drink ideas. When a drink is considered for the menu, she expresses that at least three baristas must enthusiastically give it a thumbs up. With such a driven spirit behind just the menu, you know the drinks have to be good.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All in all, the journey of Andrew\u2019s Coffee has been authentic, with Nesi and LeCapitaine taking a very transparent, and genuine approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe really wanted to put our best foot forward and be really honest and genuine and earnest and\u2026share with people what was going on\u2026it\u2019s awesome that resonated with people,\u201d LeCapitaine said.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She added that Nesi always considers other perspectives with graciousness, and with his lighthearted personality, being honest with the community comes naturally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And all the fun isn\u2019t just for the baristas. For any partnership inquiries or putting your own drink on the menu, send a message to LeCapitaine at <a href=\"mailto:katie@andrews.coffee\">katie@andrews.coffee<\/a> .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Anna Bialkowski FSC The Southern Lakeland\u2019s alternative drive-through coffee shop has recently undergone some monumental changes.&nbsp; On Jan. 24, the Instagram of what used to be happyfastdelicious released a&hellip; <\/p>\n","protected":false},"author":2,"featured_media":42046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"0","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"wpai_generated_summary":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"dois","default_image_id":71799,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[4],"tags":[7565],"class_list":["post-42045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-andrews-coffee-on-the-road-to-brewing-success"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/posts\/42045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/comments?post=42045"}],"version-history":[{"count":1,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/posts\/42045\/revisions"}],"predecessor-version":[{"id":42049,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/posts\/42045\/revisions\/42049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/media\/42046"}],"wp:attachment":[{"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/media?parent=42045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/categories?post=42045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/tags?post=42045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}