{"id":58378,"date":"2025-10-02T12:27:52","date_gmt":"2025-10-02T16:27:52","guid":{"rendered":"https:\/\/lakelandgazette.info\/news\/?p=58378"},"modified":"2025-10-02T12:27:57","modified_gmt":"2025-10-02T16:27:57","slug":"design-plans-are-finalized-for-prima-135","status":"publish","type":"post","link":"https:\/\/lakelandgazette.info\/news\/2025\/10\/02\/design-plans-are-finalized-for-prima-135\/","title":{"rendered":"Design plans are finalized for Prima 135"},"content":{"rendered":"\n

Design plans are finalized for Prima 135, an upscale steakhouse with an Italian flair<\/strong>, coming to the\u00a0Florida National Bank Building\u00a0at 113 S. Tennessee Avenue in Downtown.<\/p>\n\n\n

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Cory Petcoff, president of Baron Management LLC, owners of the building since 2014, said they\u2019ve spent the past year working on the design.<\/p>\n\n\n\n

Within 30-45 days, Petcoff said construction designs should be complete, and they will be ready to apply for a building permit. While he originally anticipated opening by the end of this year, he is optimistic that the restaurant will open in summer 2026.<\/p>\n\n\n\n

Petcoff believes the restaurant will add 100 jobs and bring people back to an underused portion of Tennessee Avenue. \u201cIt provides an amenity to this city that I think we\u2019ve been hungry for,\u201d he said. \u201cIt\u2019s going to make such a great addition to Lakeland\u2019s fine dining scene.\u201d<\/p>\n\n\n\n

In October 2024, the Lakeland Community Redevelopment Agency (CRA) board approved incentives up to $250,000 to be paid once the project is completed and its developers can document eligible construction costs. <\/p>\n\n\n\n

Petcoff estimates that the final budget will be $3.5 million, including the investment from Bill Freeman, the restaurateur behind the Prima 135 concept.<\/p>\n\n\n\n

Petcoff said that the design preserves unique features of the 1946 Art Deco building, while updating the space.<\/p>\n\n\n\n

He explained that converting the historic building has come with some challenges, like installing a sprinkler system without substantially changing the wood coffered ceiling. Petcoff also said he worked with the city to purchase the alley easement behind the building so they can update the fire escape and add external walk-in coolers.<\/p>\n\n\n\n

\u201cIt is surprising just how much work goes into turning an office building into a restaurant,\u201d Petcoff said. \u201cThere are many pieces that just take a lot of thought and planning to make sure that it\u2019s successful.\u201d <\/p>\n\n\n\n

When the transformation is complete, Petcoff said that there will be a horseshoe-shaped central bar, surrounded by tables with space for at least 150 guests. The kitchen, which will be visible from the dining room, will replace the bank\u2019s teller cages. The restaurant will also feature a chef\u2019s table.<\/p>\n\n\n\n

Right now, he does not plan to lease the second floor, so it will be available for a possible expansion of the restaurant in the future. <\/p>\n\n\n\n

Despite the scale of the build-out, Petcoff is hopeful that once construction begins, the project should be completed in eight or nine months.<\/p>\n","protected":false},"excerpt":{"rendered":"

Design plans are finalized for Prima 135, an upscale steakhouse with an Italian flair, coming to the\u00a0Florida National Bank Building\u00a0at 113 S. Tennessee Avenue in Downtown. Cory Petcoff, president of… <\/p>\n","protected":false},"author":2,"featured_media":58379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"4","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"wpai_generated_summary":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvaTAud3AuY29tXC9sYWtlbGFuZGdhemV0dGUuaW5mb1wvbmV3c1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL1NjcmVlbnNob3QtMTAwLTQud2VicD9maXQ9NjM0JTJDNDQwJnNzbD0xIiwidHh0IjoiRGVzaWduIHBsYW5zIGFyZSBmaW5hbGl6ZWQgZm9yIFByaW1hIDEzNSIsInRlbXBsYXRlIjoiaGlnaHdheSIsImZvbnQiOiIiLCJibG9nX2lkIjoxNjMwNDA2NjF9.FpVFILUoRstLH0RRu8cbrH8d-tHyB0Da9rEJFGoKt5QMQ"},"version":2,"attached_media":[{"id":58379,"url":"http:\/\/lakelandgazette.info\/news\/wp-content\/uploads\/2025\/10\/Screenshot-100-4.webp","type":"image\/png"}]},"_wpas_customize_per_network":false},"categories":[4],"tags":[12357],"class_list":["post-58378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-design-plans-are-finalized-for-prima-135"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/posts\/58378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/comments?post=58378"}],"version-history":[{"count":1,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/posts\/58378\/revisions"}],"predecessor-version":[{"id":58380,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/posts\/58378\/revisions\/58380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/media\/58379"}],"wp:attachment":[{"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/media?parent=58378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/categories?post=58378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lakelandgazette.info\/news\/wp-json\/wp\/v2\/tags?post=58378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}