The history of Chick-fil-A
Chick-fil-A, one of the largest family-owned restaurant chains in the U.S., rose from humble beginnings as a small diner in a suburb of Atlanta.
Chick-fil-A loyalty customers will have to spend more to get rewards.
The fast-food restaurant emailed Chick-fil-A One members this week that the company is updating its rewards program. The chicken chain is offering additional benefits starting April 4 — but it comes with a catch.
Chick-fil-A touted that there will be additional menu items and meal rewards for all members. There will also be exclusive rewards for Red and Signature Members. The company also said members will be able to earn bonus points through special promotions and challenges.
However, Chick-fil-A is simultaneously updating the number of points needed to redeem certain benefits.
Chick-fil-A One is a tiered membership program that allows customers to earn points with every qualifying purchase when using the company’s app. As customers collect points, they can redeem them for available rewards.
Once a customer earns a certain number of points, they move to the next tier. As an incentive to keep spending through the company’s app, customers will earn “more points per dollar” and additional benefits as they reach new membership tiers.