Polk County has extended a marketing deal with Legoland for another five years.
The agreement with Legoland owner Merlin Entertainment LLC, unanimously approved by the Polk county commission on Jan. 3, stipulates that the county pitch in $375,000 a year over the next five years — a total of $1.8 million — to help the Winter Haven theme park pay for advertising materials across the globe.
Polk County will also pay an additional one-time expense of $99,500 for a new visitor station at the park’s entrance.
The county will use money from its tourism fund — a segment of the budget that includes bed-tax revenue — to contribute its share of the marketing arrangement.
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