Campbell Snacks in Lakeland is bringing production of its best-selling Goldfish baked treat back to Lakeland, a company press release said.
Five years ago, the iconic Goldfish crackers took a hiatus from the Lakeland bakery when the company stopped production of the snacking staple and moved production to Willard, Ohio.
“A few years ago, from a business perspective, it made sense to have Willard focus on Goldfish production,” said Carolyn Mulvihill, a senior communications manager for Campbell Snacks. “But now, Goldfish demand has increased so much. It is actually our, on the snack side, our best performing product. So, now we are at a point where we are looking to solve for increased demand and we are looking at adding Goldfish production in other places like Lakeland.”
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In addition to a favorite snack for kids, the company has realized Goldfish has become something for the whole family, Mulvihill said. Megabites Goldfish is a new larger-sized snack.
To ramp up production, Campbell Snacks is looking for workers to join the team in Lakeland, the release said.
“Campbell Snacks is seeking individuals to fill temporary roles on its second and third shifts,” the release said. “These roles have the potential to go permanent as Goldfish production increases with demand.”
Mulvihill said there are 25 open spots for new employees who can earn $15 per hour and new hires could land permanent positions within 30 days at $16 per hour. Currently, the bakery employs 320 people and the new production line for Goldfish will increase positions.
The Campbell Snacks Lakeland Bakery has been making Pepperidge Farm products for the last 35 years in Lakeland.
Campbell Snacks brands also include Snyder’s of Hanover pretzels, Late July tortilla chips, Kettle Brand potato chips, Cape Cod potato chips, Pepperidge Farm cookies and bread, Lance cracker sandwiches and more.