Revenge of the Tipping Point

Author: Malcolm Gladwell

Publisher: Little, Brown

US SRP: $32.00

Release Date: October 1, 2024

Review: 5 Stars

Twenty-five years after the breakthrough book Tipping Point, Malcolm Gladwell has returned with a spiritual sequel in Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering. In Gladwellian fashion, a beautiful and complex web of stories is woven together in a provocative and persuasive way. By looking at seemingly unrelated events such as Medicare fraud in Miami, the women’s Harvard rugby team, and the COVID pandemic, Gladwell reveals how cultural overstories, superspreaders, and shifting group proportions all play a pivotal role in social tipping points: the moment at which social pandemics occur and there is no turning back.

As he writes, “Epidemics have rules. They have boundaries. They are subject to overstories—and we are the ones who create overstories” (Gladwell, 2024). Gladwell is a master researcher and storyteller. You will laugh, cry, and ponder. Revenge is a dish best served by an award-winning, Canadian journalist.

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