- Minute Maid is discontinuing its range of frozen products, including its iconic frozen orange juice concentrate, which was first introduced in 1946.
- The Coca-Cola Co., which owns Minute Maid, stated the decision was made in response to changing consumer preferences, with the discontinuation set for April.
- The move affects all Minute Maid frozen juices, such as lemonade and limeade, as the company shifts focus to its fresh juice lines.
- Consumers have expressed disappointment and nostalgia for the breakfast staple, which was valued for its convenience and cost-effectiveness.
- The frozen juice category has seen declining sales, with U.S. sales of frozen beverages falling nearly 8 percent, alongside rising prices and competition from other drink options.
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