Lakeland-based handbag and accessories company R. Riveter is giving a new generation of military spouses remote working opportunities while their soldiers are serving the country.
R. Riveter, founded by military spouses Lisa Bradley and Cameron Cruse, has generated over $33 million in sales and produced more than 150,000 bags while addressing mobile employment challenges for military families.
Key Business Highlights
- Founding & Mission: Launched out of a home attic after Bradley and Cruse faced frequent military relocations and employment hurdles, naming the brand in honor of World War II’s Rosie the Riveter. R. Riveter
- Remote Manufacturing Model: Crafts products using a decentralized network of roughly 120 military spouses (“Riveters”) across the nation who assemble components from home before final assembly.
- Materials & Design: Uses durable military-grade materials like upcycled canvas tents, uniforms, and leather. Every handbag features a stamped RR I.D. number corresponding to the specific spouse who crafted it.
- Shark Tank Growth: Appeared on Shark Tank in 2016 and secured a $100,000 investment from Mark Cuban, scaling online sales and visibility significantly.
- Product Range: Handbags and accessories range from $30 small pouches to $300 leather briefcases, alongside custom offerings like their “Heirloom” program, which turns family-provided military uniforms into personalized keepsakes.
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